Let’s kick off 2012 (15 years since Medarot was first released on GameBoy) with some goods news!
Imagineer, the owner of the Medarot franchise via its Rocket Company video game publishing company reported their Q3 2011 fiscal results a while back, and surprisingly, Medarot means a lot to the company. This year Imagineer has been posting their quarterly results, and we can compare some things. Let’s start this off with Q2 2011 compared to Q2 2010. For those who don’t know the business lingo, sales quarters are broken up into blocks of 4 with 3 months each. So quarter 2 corresponds to April, May, and June sales periods. In Q2 2010 Imagineer reported 462 million yen (or $5.9 million US dollars) in packaged goods sales, compared to the 213 million yen (or $2.7 million). Imagineer reported this as a being due to “Favourable sales of Medarot 3DS” (what an unfortunate typo…). It’s important to note that Medarot DS: Kuwagata/Kabuto was released on May 27, 2010, and thus these results are for a month of sales. Can the franchise keep up this momentum? Well… In Q3 2010 Imagineer reported revenues of 590 million yen (or $7.6 million), compared to 279 million yen (or $3.6 million) in Q3 2011. Once again, Imagineer sites this a “Kick back from the great sales of Medalot DS in the first quarter” (once again, an unfortunate typo). So how great were the sales of Medarot DS? According to their 2010 annual report, 150k good. With a shipment that large Medarot DS has become a huge success, shipping 50k more than Imagineer ever hoped for, and in fact would make Medarot DS the 4th best game in the series.
While those sales figures for 2011 look low, I do encourage readers to remember that the figures I provided are solely those for Imagineer’s packaged goods. It doesn’t count Imagineer’s large cellphone business. Imagineer also forecasted lower sales for packaged goods in 2011, so what was predicted happened.
Unsurprisingly, with sales like that it’s clear Imagineer would want keep the franchise around, so they gave the green light for Medarot 3D rather quickly. But can we realistically expect Medarot 3D to be the game that finally gets localized in the west? Maybe. We can take solace in the fact that Rocket’s other Nintendo 3DS game, Runabout 3D has been confirmed for Western release by publisher Majesco under the name “Crash City Mayhem” with an estimated Fall 2012 release (it even has an ESRB rating). While this doesn’t mean much on its own, it at least shows that the companies involved in the franchise are open to localizations of their games. Hopefully some one takes charge and picks up Medarot 3D!